Thomas Nelson Publishers, Tyndale House Publishers, Zondervan, Baker Publishing Group and Abingdon Press are among the sponsoring vendors for this year's Christian Store Week.

Also supporting the CBA-sponsored Oct. 1-10 event—intended to build awareness of Christian retail stores and draw new customers—are EMI CMG Distribution, Provident-Integrity Distribution, Spring Arbor Distributors and Word Distribution.

Organizers anticipate the number of stores participating in this year's event will double that of the 2010 launch, when 475 stores signed up. All chains and marketing groups are due to take part in Christian Store Week, which will start on Columbus Day—typically a busy retail day. There will also be more in-store appearances by artists and authors.

"The expanded campaign allows retailers to better merchandise their stores and provide more opportunities for consumers, author, and artists to participate," said Curtis Riskey, CBA's executive director.

Christian humanitarian organization World Vision has also been named as the ministry partner for this year's event "for the purpose of bringing Christian stores and their customers together around a central mission," said Andy Peterson, vice president of Propeller, who is coordinating Christian Store Day on behalf of CBA. "We want Christian Store Week to be about more than products."

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