Kerusso licenses 'Heaven Is for Real' |
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Written by Staff |
Tuesday, 13 September 2011 12:45 PM America/New_York |
A T-shirt and wristband will go on sale in stores from mid-October. The yellow tee with the book title on the front and the message “and you're going to like it!” on the back, will retail for $18.99-$20.99, depending on size. “We’ve been overwhelmed by the demand for products, and Kerusso has now taken that burden off us,” said Todd Burpo, who authored the account of his son Colton’s near-death experience and account of visiting heaven. Since Thomas Nelson released the book late last year, it has sold 5 million copies, been translated into 30 languages and rested on the New York Times best-seller list for 42 weeks. A children’s edition of the book releases in November. The Kerusso tee is available in small, medium and large children's sizes as well as adults’ small through 3X. The yellow rubber wristbands bearing the title will retail for $1.99 each. “Kerusso’s mission is ‘Proclaiming
the Good News to the world through products about Jesus,’ ” said
Vic Kennett, Kerusso president and CEO. “I can’t think of a more
exciting way to do that than helping the Burpo family spread Colton’s
amazing story. We’re thrilled to help them tell the world that
heaven truly is for real.” |