Longtime electronic Bible study publisher Logos Bible Software has launched an e-bookstore for Christian books.

Vyrso debuts with more than 4,000 titles available for download on computers, smartphones and tablets. Thomas Nelson, Crossway, Baker Publishing Group and Tyndale House Publishers are among the first publishers to make titles available through the service.

“We have been selling e-books for Bible study for 20 years, and Vyrso is just our stepping out past Bible resources and Bible study materials to more general Christian books,” said President and CEO Bob Pritchett. Since the company began making its study library available via apps, readership has expanded beyond Logos’ core customer base of pastors, academics and lay Christians, he said.

To promote Christian e-books, the company is aiming to “have a working relationship with the vast majority of the publishers in ECPA (Evangelical Christian Publishers Association) and offer approximately 25,000 of their titles all in one place,” said Dan Pritchett, executive vice president. Logos is “focusing the bulk of our marketing efforts on online promotions. We run contests, work with authors and publishers to promote their titles to their lists, take advantage of social media as best we can, market to our own lists, email, Twitter, Facebook, in-app advertising, blog ... you name it.”

On a desktop, Logos users might have multiple windows open, cross-referencing sources. “On a mobile device, people are reading more like opening a book and reading right through,” said Pritchett. That provided a way of “engaging that trade book consumer.”

Featured titles in the launch include David Jeremiah’s 1 Minute a Day (Thomas Nelson) for $8.44 and Doctrine: What Christians Believe by Mark Driscoll and Gary Breshears (Crossway) for $7.49. Launch fiction specials for 99 cents each from Thomas Nelson include Stephen Lawhead’s Hood, Robert Whitlow’s Deeper Water and Colleen Coble’s Alaska Twilight.

Vyrso e-books are fully searchable and compatible with Logos 4 software. The free Vyrso app includes a one-touch Bible reference feature. The company said that by combining Logos 4 with Vyrso, the company had created “an all-in-one experience where users can study the Bible, grow in their faith and read the literature that interests them most.”

Founded in 1992, Logos now carries more than 12,000 Christian reference e-books, with users in more than 180 countries. Click here for more information.

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