Christian Retailing

‘Courageous’ to release on DVD Jan 17 Print Email
Written by Christine D. Johnson   
Monday, 21 November 2011 10:24 AM America/New_York


Sherwood Pictures’ latest movie, Courageous, will be released on DVD Jan. 17, with a special edition for Christian retail.

The Exclusive Collector’s Edition will include more than an hour of extra content not available in the general market version and will retail for $24.99. Also available only in CBA stores will be a DVD/Blu-ray combo pack with the additional material, retailing for $34.99. Both editions will be distributed by Provident-Integrity Distribution.

Details of the DVD release had been eagerly awaited by Christian retailers who reported strong sales for the filmmakers’ previous Fireproof when it was released for home viewing. Some credited the DVD and the accompanying book, The Love Dare, with helping them stay in business.

Opening in 900 theaters across the country Sept. 30, Courageous was among the nation’s top 10 box-office earners for three weeks. Stores will be offered a display that can carry the DVD and Blu-ray/DVD combo pack, the soundtrack and related book releases.

“We are very excited about Courageous—its box office, and even more importantly, its ministry impact,” said Randy Davis, vice president of sales & marketing at Provident-Integrity Distribution. “We believe that families across our country, and around the world, will be positively affected by this film. And similar to Fireproof, retailers across the country expect the Courageous brand, and specifically the DVD, to be the top-selling product in CBA over the next 18-24 months.”

Among the extras in the Exclusive Collector’s Edition will be the music video for Castings Crowns’ soundtrack song, “Courageous” and featurettes on the history of Sherwood Pictures and members of the volunteer production team at the Albany, Ga., church where the company is based. There are also episodes A Church of Prayer and The Importance of Fathers

Other features include a making-of documentary, deleted scenes and bloopers, and a commentary by Sherwood Pictures co-founders and filmmaking brothers Alex and Stephen Kendrick. 

Family Christian Stores is offering the DVD for a pre-buy price of $19.98, with a free copy of Building a Courageous Home (a $9.99 value), featuring the Kendricks and including family activities.