Tyndale House Publishers has launched a new imprint—Tyndale Momentum—and named its publisher. One of the company’s two nonfiction publishing groups has been officially designated as a separate imprint with Janis Long Harris, formerly associate publisher for nonfiction, named as publisher.

“While the name is new, Tyndale Momentum will have the same team that has built a very successful nonfiction program under the direction of Jan Long Harris,” said Tyndale CEO Mark Taylor. “I feel the name really captures the energy and direction of this team.”

Tyndale started the new imprint to position itself for greater growth, clarify its structure and recognize the success of the publishing team that has had numerous publishing successes, including the New York Times best-sellers The Boy Who Came Back From Heaven by Kevin and Alex Malarkey; One Year Uncommon Life Daily Challenge by Tony Dungy; and Son of Hamas by Mosab Hassan Yousef.

Upcoming books under the imprint include Winning Balance, a memoir by Olympic gold medal-winning gymnast Shawn Johnson; Fresh Air, a debut book by megachurch pastor Chris Hodges; and Your Heart’s Desire by author and speaker Sheri Rose Shepherd.

The team, which launched the SaltRiver line in 2004 and the BarnaBooks line in 2005, will continue to publish a portion of its list under sub-brands. Both nonfiction teams will publish titles in the One Year devotional line.

The company has two nonfiction trade book publishing groups within the larger publishing divisions headed up by Doug Knox and Ron Beers. COO Jeff Johnson said that “at times there has been some confusion about this structure among agents, authors and retailers because both nonfiction groups primarily published under the traditional Tyndale logo.

“The creation of the Tyndale Momentum imprint will provide greater clarity to those we serve and position the company as a whole to take advantage of the unprecedented number of high-level publishing opportunities that are coming our way,” Johnson added.

For more information on the new imprint, go to www.tyndalemomentum.com.

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