Thomas Nelson’s Max Lucado App is the company’s first comprehensive, author-specific app. Available for free starting this month, the app features content from more than 30 titles, including his trade, gift and children’s books; devotionals; and Bibles.

The app features a section that connects with Lucado Preferred Retailers, a Thomas Nelson program open to all retailers, including church bookstores. For example, clicking on any book link offers users a choice to buy the book at a local retailer by state or “near you.”

Designed to inspire users and provide encouragement, the app features five content areas: Devotional, Publishing, News, Connect and Guide. A branded line of Lucado greeting cards and gifts from DaySpring and Hallmark will be highlighted in the Publishing section. The Guide section allows users to search for Lucado products by key words, felt needs and gift-giving occasions. The app is available in the App Store for iPhone and iPad mobile platforms.

Lucado’s next trade book—Grace: More Than We Deserve, Greater Than We Imagine—releases Sept. 16. This is his first title to explore not only what grace is, but also what it does and why it is essential.

Thomas Nelson will support the book’s release with a $250,000 launch budget. Lucado also will be on an international conference tour, where he will speak at events including Women of Faith, Women of Joy and World Mandate 2012. Grace will also be featured in a worldwide two-hour simulcast Sept. 22. 

Further products will include a DVD-Based Conversation Kit, Wild Grace for teens, the gift book Grace Happens Here and a pass-along booklet titled Shaped by Grace. 

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