True Potential Publishing, based in Traveler’s Rest, S.C., has acquired the business assets and operations of Milestones International Publishers from Milestones Evangelistic Ministries of Shippensburg, Pa. Jim Rill, Milestones’ publisher, will continue as publisher.

The purchase includes the transfer of all inventory, business activities, author agreements and distribution relationships. The purchase will augment True Potential’s business in traditional publishing and benefit existing authors and sales, and True Potential’s media and marketing were thought to enhance the digital and consumer visibility of Milestones’ books, a company statement said.

“With Milestones’ reputation for both quality books and great authors and its deep experience in the traditional Christian publishing industry,” said Steve Spillman, founder and president of True Potential, “we feel like we’ve added a vital component to True Potential’s capabilities that perfectly compliments its strategy of combining 21st-century digital technology with direct-to-consumer engagement to connect authors with their audience on a global scale.”

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