Capitalizing on the growing digital market, Thomas Nelson has sold more than 100,000 apps based on 10 of its books and devotionals. The apps include Sarah Young's mega-selling devotional app Jesus Calling, Todd Burpo's Heaven Is for Real for Kids and Max Lucado's Live Loved.

"Apps offer a new level of accessibility for this outstanding devotional content, and we are thrilled to see the success of these apps," said Laura Minchew, senior vice president and publisher of specialty products at Thomas Nelson. "I especially love the ease of sharing content via Facebook or Twitter and the immediate giftability of the apps."

Ranging in price from $3.99 to $9.99 each, the apps are offered through the iTunes Store for the iPhone, iPod Touch and iPad, with some available for Droid devices.

Meanwhile, two of Nelson's titles—Bonhoeffer by Eric Metaxas and Thunder Dog by Michael Hingson with Susy Flory—were among a select group of e-books that Amazon recently offered readers in celebration of the first anniversary of the Kindle Daily Deal promotion. Both of the New York Times best-sellers were offered at a discounted rate. 

Elsewhere, the Parable Group has released two free mobile apps with the full text of the Bible, plus a selected book in audio. Each app features a different translation—The Word of Promise in the New King James Version and The Truth & Life in the Revised Standard Version Catholic Edition—for Apple and Android devices, as well as Amazon's Kindle Fire. 

The apps are "specifically designed with our core customer in mind, so they are user-friendly,” said Sally Ross, Parable Agency marketing specialist and project leader. “There are great ways to customize the app with font size, scrolling options, highlighting, bookmarks and audio playlists. And best of all, a customer can access their Bible from anywhere."

 Click here for more information on the free Bible apps. 

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