Send The Light Distribution has launched a new initiative to help Christian retailers serve and attract business from churches. Church Supply Source will enable retailers to more easily connect with local congregations to let pastors and church leaders know about church supplies their store offers.

"We hope to be able to give the stores new resources that will help them to easily approach area churches with information about their offerings," said Send The Light Director of Business Development Karen Bilbrey.

A dedicated webpage features free downloadable flyers for retailers to personalize and take to churches. The site also will showcase monthly specials and key resources, such as advice on what product to carry and what ideas and practices are working for other stores.

Response for the initiative has been "overwhelmingly positive," Bilbrey said. "Retailers that I have met with were thrilled to have some assistance in these challenging times when many have had to cut back on staff due to budgets."

Mark Phillips, vice president of sales and marketing for the distributor, added: "The Church Supply Source is geared to helping stores develop new business in an area they might not feel comfortable with striking out on their own. ... Church supplies is one genre that cannot lose ground due to being digitized, so developing that partnership between stores and area churches is a vital part of retailers being able to improve sales through this market."

Send The Light carries more than 5,000 SKUs of church supply products. Click here for more information on Church Supply Source. 

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