Kregel Publications has announced the formation of two new imprints—Kregel Academic and Kregel Ministry—as well as the expansion of Kregel Digital Editions and the rebranding of Kregel Kidzone to Kregel Children's Books.

Since 2000, the Kregel Academic & Professional imprint has been providing resources for students, academics, pastors and church leaders. While continuing to publish for these audiences, the new imprints—Kregel Academic and Kregel Ministry—will allow the company to focus on the specific needs and trends of the individual markets.

Kregel Academic will continue to publish resources in the fields of biblical languages, biblical studies, theology and reference, while Kregel Ministry will draw upon the work of leading thinkers in the fields of homiletics, missions and evangelism, and will include books and ancillary resources for ministry students as well as resources for pastors, church leaders and biblical counselors.

"These markets are increasingly specialized, with needs and trends of their own," said Dave Hill, executive director of sales and marketing. "The development of these two imprints underscores our new dedication to each market and will enable us to increase our investment of time and resources to each. We are committed to providing quality resources for individuals in active ministry at all levels."

Joining the realigned imprints is Kregel Digital Editions (KDE), an ongoing initiative to provide Kregel texts in multiple digital formats directly to consumers via the company's website. KDE resources include complete books, portions of books, books by chapter and other formats that will appeal to general readers, students, professors and pastors. These resources are available in the standard ePub or PDF formats and are compatible with most non-proprietary book readers as well as tablets and laptops.

The company's children's imprint, formerly known as Kregel Kidzone, will now be branded as Kregel Children's Books. Recently named one of Christian Retailing's "Nifty Fifty" providers of children's product, Kregel Children's Books has a new logo that visually unites children's products with Kregel's other imprints. It brings together original works for children from Kregel with products from the Candle Books and Lion Children's divisions of Lion Hudson, for whom Kregel distributes in North America.

"We are confident that these new and updated imprints will continue to strengthen our already solid publishing program that still includes our anchor imprint, Kregel Publications, which publishes fiction and nonfiction for general adult and young adult readers," said Dennis Hillman, publisher at Kregel Publications. "We also continue to support our Kregel Classics imprint that publishes exemplary works from previous generations. We are a publisher with deep roots in the rich, robust evangelical tradition. We believe that the deeper the roots, the wider the branches."

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