B&H Publishing Group has announced an "overarching brand identity" with its Bible-centered theme, "Every Word Matters."

First used in association with the company's HCSB (Holman Christian Standard Bible) translation and its emphasis on biblical inerrancy, the tagline has influenced every facet of B&H since the organization began to grow under President Selma Wilson, who arrived in 2010.

"Words really do matter," Wilson said. "It is a huge responsibility to pay attention to our words as we use them to point toward God's Word. Last year there were more than a million books published—a lot of noise. In response to that and to the reader's benefit, B&H is now more intentional than ever in the content that we produce. We have a vision for reaching the world with purposeful words that will give people hope and encouragement, transform their lives and help them to be all that God has created them to be."

Beginning with titles published in April, Every Word Matters will become part of the B&H Books logo, appearing on all products in the Christian Living, Fiction, Leadership and Women categories. The essence of the phrase is also tied to taglines for B&H Academic ("Because Truth Matters"), B&H Kids ("Every little Word Matters") and B&H Español ("Porque cada Palabra importa").

Other B&H brands—Broadman Church Supplies, Holman Bible Publishers, Holman Reference, HCSB, CrossBooks, MyStudyBible.com and WORDsearch—will maintain their current identities while adhering to the spirit of the initiative.

New and forthcoming titles from B&H include Stop Asking Jesus Into Your Heart by J.D. Greear; Brothers, We Are Not Professionals by John Piper; Experiencing God at Home by Tom and Richard Blackaby (May 1); Ever After by Vicki Courtney (June 1); The Love Dare for Parents by Stephen and Alex Kendrick (July 1); Christ-Centered Exposition Commentary: Exalting Jesus in Matthew by David Platt (Sept. 1); Whispers of Hope by Beth Moore (Oct. 1); and Operation Christmas Child by Franklin Graham (Oct. 1).

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