Anchor Distributors has announced a new company tagline: Your Mission. Our Mission. Impacting Eternity.

Earlier this year, the sister company of Whitaker House held a contest for employees to help create a motto "that would capture the essence of who we are and what we do," said John Whitaker, vice president of Anchor Distributors. "The winning phrase is actually a combination of two different employee submissions."

The motto underscores the legacy of Whitaker Corp. founder Robert E. "Bob" Whitaker Sr., who died in May 2012, while also embracing the future.

"In the mid-1960s, as my dad was searching for answers to life. He was led to God through reading Christian books," Whitaker said. "He was so passionate about his new life of faith that he started giving books away to as many people as he could. That is why I am here today, and why my family is following Christ, by the grace of God.

"I want to encourage those in this industry today with the thought: You will never know, this side of heaven, how many souls were saved, lives were changed, marriages were mended and families were reunited because of the work you have done to promote the gospel," Whitaker added. "The impact of Christian literature on just one life changed countless generations for all eternity. We're hoping in some way, this new tag line will be a reminder to all we come in contact with at Anchor."

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