Standard Publishing Group, a division of CFM Religion Publishing Group, has sold the Rainbow Study Bible brand to B&H Publishing Group.

“This is a win for both companies,” said CFM Publishing CEO and President Peter M. Esposito. “At Standard, we are aligning our focus to our core strengths, to be the leading provider of church resources, including adult and children’s curriculum and special programming like Vacation Bible School. B&H has expertise in Bible publishing, and this adds a best-seller to their existing portfolio.”

A best-selling Bible since 1995, the Rainbow Study Bible has sold more than a million copies. It features a color-coding system that allows readers to quickly identify 12 major themes throughout the text and also underlines all words directly spoken by God, Jesus and the Holy Spirit.

“We are intentionally grounded in God’s Word at B&H, so to officially add this powerful resource to our publishing program is exciting,” B&H President Selma Wilson said. “We have a great history with the Spanish edition and have seen how this product speaks into peoples’ lives. B&H is grateful to our friends at Standard for their stewardship of this resource over the years, and we look forward to growing and managing the Rainbow Study Bible for many years to come.”

B&H plans to sell Standard’s remaining English editions of the Rainbow Study Bible inventory to retail partners within 30 days.

In summer 2014, B&H will introduce updated editions in English and Spanish translations. B&H has published the Reina-Valera Revision (RVR) edition in Spanish since 1996.

Learn more about Standard’s refocus on church resources in the upcoming June issue of Christian Retailing.

• Prev
• Next