The Duck Commander Family (Howard Books) has reached a milestone with more than 500,000 copies in print. The book is tied to A&E TV's popular reality show Duck Dynasty.

Duck Dynasty's season finale drew a record 9.6 million viewers during its one-hour episode last week, topping all of broadcast and cable shows targeting the 18-49 age demographic for the night of April 24, The Hollywood Reporter reported. The show features the Robertson family, who transformed their home-grown, duck-call business in Louisiana into a multimillion-dollar sporting empire, while staying grounded in faith and family values.

Released in October 2012, The Duck Commander Family was written by Willie Robertson, who serves as CEO of Duck Commander and Buck Commander, and his wife, Korie—daughter of former Howard Books Publisher John Howard, who also now works at the company. On May 7, Howard Books plans to release Duck Commander founder Phil Robertson's Happy, Happy, Happy.

Howard Books announced earlier this month a multi-book deal with the Robertson family, including books from Si Robertson, Kay Robertson and a Duck Commander devotional—all scheduled to come out this fall.

Teresia Osborne, manager of The Salt Cellar in Lawton, Okla., told Christian Retailing that there is "lots of interest" in Duck Commander/Duck Dynasty products at her store.

"Customers respond well to Duck Dynasty products," she said. "We expect the products to do well for the rest of 2013."

To read the Duck Commander cover story in the May issue of Christian Retailing, visit

https://www.christianretailing.com/index.php/news/industry-news/25508-duck-commander-launches-in-christian-retail.

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