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LifeWay launches movie division, releases 'Experiencing God' film Print Email
Written by Eric Tiansay   
Friday, 10 May 2013 02:17 PM America/New_York

LifeWay Christian Resources (LCR), the parent company of LifeWay Christian Stores, has launched a film division in response to the rise of faith-based films.

"Because churches are on the front lines of life change in their communities, faith-based films provide an ideal and important ministry opportunity for the church," LifeWay Films officials said. "It is a powerful way to reach people, both believers and nonbelievers, with the greatest story every told—the gospel story of Jesus."

This month LifeWay Films released its first project, Experiencing God, based on the best-selling book by Henry Blackaby and Claude King—first published in 1990 by B&H Publishing Group. The book shows Christians how to know and do the will of God.

The Experiencing God Workbook has sold more than 7 million copies in 45-plus languages, and Experiencing God has been used by almost every Christian denomination, company officials said. The workbook has also spawned dozens of other products, including the recently released Experiencing God at Home book and curriculum; Your Church Experiencing God Together; The Man God Uses; Fresh Encounter; the Experiencing God Musical; the children's book Sammy Experiences God; and the teen book Seven Steps to Knowing and Doing the Will of God.

Retailing for $19.95 at LifeWay stores and LifeWay.com, the film documents three stories, representing the influence Experiencing God has had in more than 20 years.

"We've heard hundreds of stories about how Experiencing God served as a catalyst for someone to make a dramatic life change," King, LifeWay's discipleship specialist, told Baptist Press (BP). "We pray that these three will represent well the influence Experiencing God has had over these 23 years."

A free screening of the documentary will be shown June 11-12 during the Southern Baptist Convention's annual meeting in Houston. Another LifeWay Films title, Grace Unplugged, slated for theatrical release Oct. 4, will also be shown at the convention, BP reported.

The movie tells the story of an 18-year-old Christian singer/songwriter who performs each Sunday at her church. After landing a record deal in Los Angeles, she cuts off contact with her parents and seems prepared to walk away from her faith.

For more information, visit www.LifeWay.com/Films.