Christian stores have reported that Mother's Day sales were up more than 10% compared to the same week in 2012, according to CBA's CROSS:SCAN sales data.

Retailers reported that they sold slightly more units per store compared to the Mother's Day period last year, while also selling higher-priced items this year. The data also reflects that retailers sold a wider variety of Mother's Day products this year than 2012. Units sold per store were up about 4%, according to CROSS:SCAN.

Additionally, 2013 sales are up about 6% compared to Mother's Day sales in 2011.

"Mother's Day is an important season for Christian stores," said CBA President Curtis Riskey. "Seeing customers purchasing higher-priced items is a good sign, and may reflect retailers' more focused marketing to key customer segments."

CROSS:SCAN's data reporting service for Christian products reflects actual sales from participating retailers.

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