The International Christian Retail Show (ICRS) will once again emphasize Fair Trade June 23-26 at the America's Center Convention Complex in St. Louis.

A special exhibit adjacent to Town Center in the exhibition hall, the Fair Trade in Action area will highlight fair-trade and missional-product companies. The exhibit will help "tell the story behind the product," said CBA officials, noting that the area will be "promoted as cause marketing that aligns with Christian stores' purpose and mission."

"Christian stores are all about mission and service, and these new approaches to ministry help impoverished people escape social ills, [sex] trafficking and slavery through economic development," CBA President Curtis Riskey said. "As consumers increasingly make patronage decisions based on what the store is about and what it supports, Christian stores are expanding their ministry efforts in local communities and around the globe."

Bridgestone Multimedia Group is sponsoring the fair trade badge holders and lanyards. The badges were made by Daughters of Hope in India.

Visit www.christianretailshow.com for more information on ICRS.

• Prev
• Next