Integra Interactive's myMEDIA BurnBar in-store burning system reached a milestone June 6 with more than 2 million discs created. Featuring one of the world's largest catalogs of Christian media content for digital sales, the kiosks are located in more than 450 Christian retail stores, including all LifeWay Christian Stores and Mardel Christian and Education stores, company officials said.

Since the launch of the service on May 29, 2007, the BurnBar has sold more than $20 million of music, audiobooks and video games at retail.

Integra Chief Innovation Officer David Amster said it took three years and nine months to reach the 1 million mark, while second million was achieved in significantly less time, two years and three months.

"Over the years, we have seen nearly 200 stores close that used myMEDIA BurnBar, and still we have been able to grow the sales," he said. "Through the first five months of 2013, year-over-year sales are up 6%."

For the first time, sales of custom playlist discs?ala carte songs?have been even with full album recordings. Custom playlist discs have been more popular in three of the last four months, Amster said.

Integra is currently beta-testing in several stores a 4.0 version of the BurnBar, "which is a complexly new shopper-user interface," company officials said. New features include one-touch viewing of all songs available from the artist/group across all albums; playlist starters, collections of songs on a common theme or occasion; global search to show all content across music and video by a specific artist/group; and the option to buy songs as MP3s, which are delivered to the purchaser via email download link.

"We've long known that a large number of shoppers were creating a playlist CD just to buy the songs and then rip them digitally at home," Amster said. "This improvement will be met with great enthusiasm and we anticipate increased purchasing of songs."

To learn more about myMEDIA BurnBar, visit www.integrainteractive.net.

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