Parable Group has reached a three-year milestone with its online display advertising service by delivering more than 85 million impressions for advertisers to reach the faith and family market.

"We are constantly staying in tune with today's emerging technology with online and mobile display advertising," said Parable founder and CEO Steve Potratz. "We've been helping advertisers of all sizes leverage online display advertising easily and effectively to reach, engage, convert customers and grow their business."

Due to the service's growth, Parable will be expanding its online display advertising to include search and social media networks in the upcoming year. Both are under development and in beta-testing.

The service allows advertisers to promote products and services with targeted marketing across thousands of premium Internet sites, Christian websites and mobile devices. Ads are behaviorally targeted and marketed to Christian audiences, and advertisers can choose to target locally, regionally or nationally.

"Making online display advertising available and accessible at an affordable price helps round out our digital solution for small clients and large national brands we serve," said Tom Dolman, sales and marketing specialist for Parable. "Our algorithms assess every ad opportunity within our network of 87,000 websites. We optimize campaigns multiple times per hour, meaning we maintain full control over even the smallest budgets."

Online display advertising campaigns have been developed for numerous companies, including Harvest House Publishers, Image Books, Howard Books, Zondervan, Thomas Nelson, Worthy Publishing, Tyndale House Publishers and David C Cook.

Visit http://www.parablegroup.com/tag/display-advertising/ for more information.

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