CBA's board of directors added two new members and confirmed an appointed representative earlier this month to bring "a strong focus on brick-and-mortar retailing and the industry's simultaneous transition into digital business."

CBA members elected Vicki Geist, co-owner of Cedar Springs Christian Stores in Knoxville, Tenn., as director representing independent retailers with annual sales of more than $750,000, and David Dickinson, owner of Christian Gifts Place in Wilton, Conn., as director representing independent retailers with annual sales of less that amount. Dickinson, who was appointed to fill a vacated seat, will serve his first elected term.

DaySpring Senior Vice President of Commercialization Bill Couey was elected as gift and specialty director. Each of the three will serve three-year terms beginning Oct. 1.

"God has orchestrated an incredible group of board members for 'such a time as this,' " said Sue Smith, general manager of Baker Book House in Grand Rapids, Mich., who takes over as CBA board chairman for George Thomsen, whose term ends Sept. 30. "The governance and leadership of the CBA industry will require keen strategic planning and innovation as we move forward in redefining who we are. A snapshot of these dedicated directors will reveal proven business success, a commitment to represent and serve on members' behalf, and a wholehearted passion to see this industry thrive."

CBA President Curtis Riskey said the association's board "purposely and untypically represents all industry segments because of the common mission of Christian resources."

"We want to be sure that individuals are heard, and that there is diversity at the table," Riskey said. "This gives CBA great input to lead and advocate for the Christian products industry."

Geist is a second-generation co-owner of Cedar Springs Christian Stores, which was founded by her father, Curtis McGinnis, who continues to help in the business. Her brother, Link McGinnis, is also co-owner.

"I want CBA to continue to help independent stores," Geist said. "I have been an independent retailer for over 35 years and that is where my heart is. I would also like to see suppliers more actively involved to help independents survive in this new retail environment."

Dickinson, who opened his store seven years ago, has more than 20 years of corporate experience and 10 years in management consulting with Fortune 100 companies. He has been instrumental in CBA's new strategic planning initiatives, providing insights into digital transformations in publishing and retailing. Currently, he is consulting on a mobile marketing project.

Couey leads DaySpring's product marketing, design, supply chain and distribution teams. He said CBA must look into the future to bring a voice for change to Christian retailing, identifying approaches and resources to grow and develop.

"It's about how Christian retail can thrive in a challenging, changing consumer-retail marketplace," Couey said. "The need for products that bring the hope, joy and life-saving message of Jesus to people is greater than ever. People need the products that Christian retailers provide, and I want to help do that in any way. People need Jesus like never before."

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