Tyndale House Publishers announced the purchase of Happy Day and Faith That Sticks brands from Standard Publishing, a division of CFM Religion Publishing Group. 

“The Faith that Sticks and Happy Day brands will give Tyndale opportunity to expand our ministry to children by providing helpful products to their parents and churches,” said Doug Knox Sr., vice president and group publisher for Tyndale. “Our friends at Standard Publishing have successfully established a place in the market for the Faith that Sticks and Happy Day brands that we look forward to expanding upon.”

“Standard Publishing’s core strengths are in providing curriculum and special programming like our newly refreshed HeartShaper children’s curriculum, Vacation Bible School programs and the No. 1–selling Standard Lesson adult Bible resources,” said Peter Esposito, CEO and president, CFM Publishing. “To better align and focus our future, we are selling these popular brands to Tyndale House, who has plans to grow the lines. We will continue to sell and promote the strong portfolio of children’s, youth, teen and adult books we are proud to have published.”

Tyndale will begin accepting orders October 3, 2013, and shipments will begin October 17, 2013.

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