The Parable Group is now serving 158 Christian stores with SnapRetail solutions, including Catholic, Munce Group and Covenant Group retailers. Launched in March 2012, the Parable and SnapRetail partnership is a comprehensive email and social marketing solution for retailers with more than 115,000 product images from more than 80 Christian publishers, music companies and gift companies.

“Email marketing is tremendously cost-effective,” said Steve Potratz, founder and CEO of Parable. “It’s exciting to see store owners realizing the potential they have for traffic growth and increased sales using email marketing–and emails that complement their marketing-group catalogs, no matter which marketing group they are with.”

Participating stores select ready-to-use email templates for emails, newsletters, sales announcements, special events and new arrivals, complete with messaging. Stores customize, schedule, send and simultaneously post emails to Facebook and Twitter. Email images can also be set for customers to pin to Pinterest.

“In today’s challenging retail environment, it is important and absolutely necessary to leverage some of the niche strengths of our two marketing groups for the mutual benefit of stores in both groups,” said Chuck Wallington, founder and president of Covenant Group. “We’ve found [SnapRetail] to be an easy and effective e-marketing option that provides stores an affordable and workable solution to engage customers through individual store email marketing and various social media channels.”

Parable provides multichannel service options that allow any Christian store to select the service mix that is right for its business—whether it be data services, digital/email services or print/mail services.

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