Barna Group and Zondervan have partnered to launch a new platform called FRAMES to address today’s critical trends. FRAMES will be an annual series of big ideas, combining softcover mini-books, e-books, DVDs, infographics, digital and social elements and live events, with the first series making its debut Jan. 7, 2014.

FRAMES is a new model for publishing, marrying long-form essays with visual and digital elements. The FRAMES approach offers a way into these crucial issues that will not overwhelm: “Read Less. Know More.” Each package in the series offers the essentials on one big trend with helpful infographics and a clear point of view. Each FRAME will tackle a crucial trend on which the church is called to speak prophetically. Contributors are experts who are passionate and informed about a particular subject, with a fresh perspective to offer. Each one will include major new research from Barna Group.

“Cultural analysis is the new apologetic,” said Barna Group President David Kinnaman.“FRAMES will equip people to think differently about their lives in the midst of a complex, accelerated, digital-Babylon-like world, with practical ideas that help them make sense of the times and their calling.”

The FRAMES series is looking for new voices to identify and lead conversations about other important trends. The 10th FRAME submission process was launched at the Catalyst conference in Atlanta this month, where David Kinnaman and FRAMES author Bob Goff were speaking. The person chosen to write the 10th FRAME will be invited to attend the FRAMES live event with all of the Season One authors in Los Angeles on Jan. 29, 2014.

“David Kinnaman and Barna Group are the perfect partner to pioneer this fresh model for publishing and to bring readers this elegant fusion of custom research, lush digital visual assets and terrific authors to help readers understand and even shape the zeitgeist even while improving their personal lives,” said Chip Brown, senior vice president and publisher at Zondervan, adding, “It is especially exciting to be building a platform to help new and aspiring authors contribute to the shaping of culture.”

Learn more at www.BarnaFrames.com and participate in conversations by following #BarnaFrames on Twitter.

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