The Parable Group recently announced an integrated, reimbursement marketing solution within SnapRetail. This solution enables retailers to capitalize on local opportunities with email templates, deliver emails to local customers and receive reimbursement for sending those emails from within a single application.

Launched in March 2012 to Christian market stores, the partnership between The Parable Group and SnapRetail is a comprehensive email and social-marketing solution for retailers with 115,000 Christian product images from more than 80 Christian publishers, music companies and gift companies. The new integrated reimbursement solution combines local marketing execution and funding into a single platform, making it easier for retailers, publishers and distributors to participate in reimbursement marketing.

“The reimbursement program is based on the simple understanding that when stores advertise products, the vendors benefit as much as retailers do,” said Erik Ernstrom, Parable’s business intelligence manager. “For retailers, this provides up to $15 reimbursement on each of these emails, which can help offset their monthly SnapRetail program fee. For vendors, it provides an opportunity to incentivize retailers to send their product and promotional emails, build brand equity and ramp up sales at the local level.”

There are currently 158 independent Christian stores across all marketing groups using SnapRetail. Stores can be part of any marketing group, or not affiliated with one at all, to receive services.

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