Harvest House Publishers has announced a strategic corporate restructuring plan designed to generate new sales opportunities and inject more innovation and efficiency into the company. In response to an ever-changing publishing climate, Harvest House is seeking to better employ the strengths of key personnel.

“God has gifted our company with incredibly talented people, and there were opportunities to implement their strengths in exciting new ways that will benefit the company and our authors as we continue to exercise a forward-thinking outlook in everything we do,” said Harvest House President Bob Hawkins Jr. “With this restructuring, I am confident Harvest House will realize new sales growth, an even more invigorating corporate culture and the achievement of the company’s short- and long-range goals and initiatives.”

The first of the corporate changes is the promotion of Vice President of Editorial LaRae Weikert to executive vice president/editorial. In her expanded executive role, Weikert, a 28-year veteran of Harvest House, will handle more corporate-level responsibilities as she applies her leadership abilities and market insights to the company’s publishing program.

In addition, Barb Sherrill, vice president of marketing, is being promoted to vice president of product development. In this newly created position in the Editorial department, Sherrill will utilize her more than 25 years of industry experience to lead a team of editors in the acquisition and development of gift, youth and children’s books, and will oversee the growth of the company’s fiction line and the establishment of e-products.

In a key change to its infrastructure, Harvest House has also combined the Interactive Media and Design department (IMD) with Marketing, creating the newly formed Marketing Services department. Bryce Williamson, manager of IMD, will now serve as director of marketing services. Williamson brings significant graphic design and marketing experience to this position, as well as an innovative mind-set from his eight years as graphic design manager.

Serving alongside Williamson is Aaron Dillon, former publicist, in his new capacity as marketing services manager. Dillon will assist Williamson in the development of marketing strategies and ensure their efficient implementation.

Other changes at the company include the promotion of Heather Green to manager/corporate development and strategy, and Jeff Marion to the position of covers project manager.

Harvest House is entering its 40th year as an independent, family-run Christian publishing house.

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