Kirk Cameron’s Mercy Rule has debuted as the highest-selling DVD in Christian retail in its first week. Released Feb. 14 by the actor’s CAMFAM Studios, Mercy Rule follows on the heels of Cameron’s Unstoppable, which was also the No. 1 best-selling DVD in Christian retail during its release week in late January. 

Mercy Rule is available on DVD from Family Christian Stores, the film's exclusive brick-and-mortar retailer.

“Mercy Rule has truly struck a chord with Family Christian customers,” said Family Christian CEO Cliff Bartow. It is a movie that the whole family can enjoy, and its message of families supporting each other through life's challenges really resonates with our customers.”

Mercy Rule tells the story of a father and son who are facing their own unique challenges. The father (Cameron) is working to save his business from a corrupt lobbyist. The son is trying to find his place on his Little League baseball team. Behind both is a loyal, encouraging family.

“Our hope is that Mercy Rule can be to families what Fireproof was to marriages,” said Cameron, who plays husband to his real-life wife, Chelsea, in the film.

The movie also includes a discussion guide that helps families who want to start conversations around the themes in the film.

“Christian families are clamoring for high-quality, faith- and family-friendly entertainment,” Bartow said. “Through our partnership with CAMFAM Studios, Family Christian looks forward to continuing to deliver the best in Christian entertainment to our customers for years to come.”

Family Christian will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly, which provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp outside of Atlanta.

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