The Parable Group has unveiled a new partner store website—ParableConnect—in response to retailer feedback and after months of development. The site serves as the information, data and resource hub for Parable’s entire group of retail partner stores nationwide.

ParableConnect features dynamic marketing, merchandising/inventory and operational content designed to provide actionable metrics to retailers as they operate their businesses and serve their local communities.

“ParableConnect is a huge improvement over our previous site [MemberNET] in every possible way,” said Erik Ernstrom, manager of business intelligence for The Parable Group. “The retailer experience has been completely re-thought, and now features interactive and real-time analytics designed to help retailers improve inventory selection, drive more transactions, increase sales and optimize their marketing spend.”

Full-service partner stores have unlimited access to all the functionalities and reporting on ParableConnect, including promotion response analysis, inventory and transaction comparisons, live customer data and predictive mailing. Partner stores also can log in and pull a mailing list of customers who are likely to respond to a promotion, explore new features that coordinate with the services they are signed up for, place orders for exclusive products, manage their accounts, and access marketing and merchandising resources.

Steve Potratz, founder and president of The Parable Group, believes the new site will grow the bottom line for stores.

“ParableConnect allows retailers to understand their data, connect to their customers via their preferred channels, improve the consumer experience, improve the consumer/retailer relationship and increase customer loyalty,” Potratz said. “But most importantly, accessing actionable data on ParableConnect allows retailers to improve profitability as they serve their local communities.”

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