Amazon pledges to continue fight for ‘reasonable e-book prices’ |
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Written by Christine D. Johnson |
Monday, 11 August 2014 02:14 PM America/New_York |
After tracing the history of publishing and comparing the advent of e-books to that of paperbacks, Amazon go to the heart of the matter: “We want lower e-book prices. Hachette does not.” Citing “unjustifiably high” pricing for e-books, Amazon asserted that books in the format should be less expensive. “With an e-book, there's no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market—e-books cannot be resold as used books,” stated the letter. Amazon also reminded readers that Hachette has “already been caught illegally colluding with its competitors to raise e-book prices.” Amazon expects e-books to rejuvenate the book industry just as paperbacks did when they arrived on the scene. The online giant also stated that books have stiff competition in today’s retail environment. They “compete against mobile games, television, movies, Facebook, blogs, free news sites and more,” Amazon’s letter stated. “If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.” Additionally, Amazon said e-books are “highly price elastic,” meaning that “when the price goes down, customers buy much more.” Read the entire Amazon letter at readersunited.com |