CBA has announced the 2015 International Christian Retail Show (ICRS) theme—“Expect.” ICRS is scheduled for June 28-July 1 in the Orange County Convention Center in Orlando, Florida.

“The theme speaks to faith and anticipation of fulfilling our ministry calling through distributing Christian thought, ideas and resources that transform lives,” the Association for Christian Retail said.

CBA is developing a new schedule, programming and training for the annual convention as the industry looks to the future. Factors under consideration are changing store roles in a digital world, the importance of in-store experiences and environments, and product selection beyond traditional categories.

Arrowhead Conferences and Events is working with CBA on future conventions.

Watch for updates at ChristianRetailShow.com.

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