Munce Group is challenging Christian retailers to read out to the Spanish-language customer, believing that this emerging segment of the U.S. population represents a significant untapped opportunity.

In 2012, the U.S. Census Bureau found that people of Hispanic or Latino origin made up 16.9% of the population, which was up from 12% in 2000. They represent the largest minority group and immigrant group.

“Independent Christian retailers’ commitment to serving their communities with Christian products is high, but the news that the U.S. economy continues to limp along is a good reminder of how important it is for every retailer to get in front of economic trends,” said Munce Group President Kirk Blank. “That means identifying and focusing on pockets of growth. One potential source of new customers is the country’s fast-growing Hispanic population.”

At this month’s Christian Product Expo (CPE) in Murfreesboro, Tennessee, Munce Group’s tradeshow for independent Christian retailers, reaching the Hispanic customer was one of several growth areas discussed. Other areas that got attention were Young Adult fiction, church supplies, and life-event gifts, including bereavement and memorial.

Munce has developed a semi-annual, eight-page flyer that allows retailers to tailor their marketing campaigns to speak directly to the Hispanic population. The new VENTA DE INVIERNO (winter sale) flyer has the best of the best from the core suppliers of Spanish Christian products.

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