The National Retail Federation (NRF) today kicked off Retail Jobs Week, a multifaceted effort to push back against long-held misperceptions about working in the retail industry. Through this initiative, NRF aims to continue educating Washington lawmakers about the value that retail jobs deliver for workers and the economy.

”Stubborn misperceptions have existed about retail and the jobs our industry provides,” NRF President and CEO Matthew Shay said. “Once again, we are asking that elected officials join us and stand up for the millions of people who make this industry great, are proud of their work and provide value to our daily lives.”

Through research, facts and real-life stories, NRF will use Retail Jobs Week to promote the power of retail employment to Washington decision-makers and uncover stereotypes about retail wages and skills.

“Retail jobs equip American workers with the valuable skills vital for success in today’s service economy,” Shay said. “Retail offers American workers opportunities other industries simply do not, like the flexibility to supplement family income while the kids are at school, or to pursue a degree. Retail jobs are good jobs, and they deserve bipartisan support. There is a perception gap in Washington by those who choose to ignore proof to the contrary, and NRF wants to close it.”

Retail, the largest private-sector employer in the United States, supports 42 million jobs and adds $2.6 trillion to the national economy. The five-day initiative will include the release of original research, new content showcasing retailers from all 50 states, social engagement of the retail community, and a focused discussion highlighting the benefits of retail jobs.

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