Pantone, an X-Rite company and the global color authority, recently announced PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as the 2015 Color of the Year.

“While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated natural earthiness,” Eiseman added. “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

With the growing popularity of floral prints and striping, variations of this hue are expected to carry into clothing throughout next year. Marsala is also a popular choice for jewelry and fashion accessories.

For 15 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

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