Christian Retailing

Family Christian adds Graham Blanchard titles to sales lineup Print Email
Written by Katie Schnack   
Wednesday, 21 January 2015 01:00 PM America/New_York

FamilyChristianLogo-webThe largest national Christian bookstore chain, Family Christian, has picked up six titles from publishing company Graham Blanchard—the only publishing company specializing in board books that help parents teach their kids about God from infancy. 

This is the first national chain to carry titles by Graham Blanchard Inc. out of Austin, Texas, which celebrated its first anniversary on Oct. 1, 2014.

Graham Blanchard has released nine children’s titles to date. All have been well received by more than 100 websites and blogs written by Christian parents, and top trade outlets like Foreword Reviews, CBA Retailers and Resources and Publishers Weekly, which positively reviewed titles like Your Core, saying, “Rhyme and illustration work in tandem to engage readers while explaining something that isn’t concrete, yet has connections to things that are.”

Graham Blanchard books fall into three unique categories: Learn, Absorb & Praise™. Learn books dig into the Bible, weaving key quoted passages with a child’s life, using colorful photographs and supportive text. Absorb books connect studies about the facts of God with a child’s inner life—what Jesus cares about most. Praise books celebrate the soul-pleasing wonders of God that children experience every day.

 

Family Christian stores picked up books from each of the categories, including all three Knowing My God series titles, which will be sold online. The other three titles, Little Seed: A Life, Mud Puddle Hunting Day and All of Me That You Can’t See, will be sold in the 260 stores across the country. Family Christian sells products to help consumers find, grow, share and celebrate their faith. Revenue from Family Christian sales is donated to global ministries that support orphans and widows in need.

“Getting books approved for sale in Family Christian stores is a really big deal for a new publisher,” said Larry Carpenter, president and CEO of Christian Book Services, who advises Graham Blanchard on sales and marketing issues. “This year, there will be over one million new books published, and a national bookstore chain can only pick up a fraction of those titles. For Family Christian to take six of Graham Blanchard’s books really says a lot about the quality of the product and company.”