The year 2014 was a banner one for Signature Marketing. The group has announced a record 81 Christian retailers joined the Network last year, bringing the total number of Signature Marketing member stores to over 300.

“The addition of so many retailers is due primarily to other retailers sharing their success in growing their sales and profits with our program, which is easy to use and low cost,” said Richard Hauhuth, director of signature sales and marketing. “In today’s marketplace it is critical that retailers be price competitive while maintaining margin, promote monthly and communicate with customers frequently to successfully drive store traffic and sales,” he explained.

As a part of the Signature Marketing Network, retailers receive a comprehensive promotion and marketing program designed for ease of use that allows retailers to focus on serving customers and creating sales. Signature retailers are now selling more by not spending their time trying to create promotions, signage, email plans, etc. By providing retailers personalized monthly promotion signs, working with industry partners for added discounts with easy ordering and marketing directly to retailers’ customers weekly, Signature Marketing is helping retailers bring customers back into the store more often with higher average purchases.

As of 2014 year’s end, Signature Marketing promotions with customer savings to 40 percent were featured on over 1,200 in-store end caps every month. These in-store promotions were supported with over 28 million customers reached digitally in 2014. This resulted in bringing more customers into independent Christian retailers to make their purchases.

“We are really excited to be partnering with so many retailers to grow their traffic, sales and church connection every month, with solid profitability through the proven success of the Signature Marketing Program,” said Larry Haege, president of Innovative Signature Marketing.

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