Send The Light Distribution, a leading distributor of products serving Christian retail stores, and the Covenant Group have launched a cooperative program to assist independent Christian retail stores as they seek to grow their church resource business and serve their local churches more effectively.

“This new program, entitled 'Ignite,' will enable stores to ignite sales to churches by supplying them with an industry-leading annual church supplies catalog featuring more than 200 pages of resources especially geared to the needs of the local church,” says Chuck Wallington, president of the Covenant Group. “In addition, three supplemental seasonal fliers give the retailer a comprehensive and year-round program to stay in contact with the churches they serve.

“Best of all, stores can get all or part of the cost of these catalogs and the associated fliers completely offset with free product from STL Distribution. Stores can literally have a turn-key program, at little or no final out-of-pocket cost.”

Ignite is an innovative program that allows retailers to receive a starter package of the 2015-2016 Church Supplies Catalog (published in late August 2015), and an identical quantity of each of the three seasonal church resource flyers for a set fee. The fee is then completely offset with a free allotment of the Lumen Disposable Communion Cups that the retailer receives as reimbursement of the program cost.

“This program will enable the retailers we serve to effectively communicate to the churches they serve that they have the products they need, and do so at virtually no cost to the retailer with the free goods offset,” says Mark Phillips, vice president of sales & marketing for Send The Light Distribution. “We are excited to work with Covenant Group to provide their excellent and proven marketing materials to our customers, especially coupled with this unique offer that reimburses the store for most or all of their costs.”

For more information, retailers can contact their Send The Light Distribution telephone sales representative at 800-289-2772. This special offer will remain in place through April 30.

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