Verve Marketing Group, in a collaborative effort with HarperCollins Christian Publishing, has been awarded the top category award in the Internet Advertising Awards (IAC) competition for the NIV Bible Website, thenivbible.com.

The annual IAC Awards competition is sponsored by the Web Marketing Association, an international organization of marketing, advertising, public relations, and web design professionals who share a passion for improving the quality of advertising, marketing and web site development.

The competition recognizes the best online advertising in 96 industries. Entries go head to head within each category and are judged on seven key criteria: creativity, innovation, impact, design, copywriting, use of the medium, and memorability.

“We are thrilled to have won the top award in the category,” says Joan Begitschke, chief marketing strategist at Verve Marketing Group. “We’re so grateful to get to work with the folks at HarperCollins Christian helping promote the NIV.”

“Being recognized by the Web Marketing Association as having the best faith-based website in 2015 is truly indicative of the impact we want the NIV’s website to have on its visitors,” said Jerri Helms, Senior Director for Bible Digital Marketing for HarperCollins Christian Publishing. “Verve Marketing Group was able to take our vision and create a cross-functional resource that told the NIV’s story in the most innovative way.”

Judges for the IAC Awards competition represent some of the best the Internet advertising community has to offer including representatives from Arc Worldwide, Campbell-Ewald, Digitas, EuroRSCG 4D, Google, Razorfish, TMP Worldwide, Wunderman / Y&R, and others.

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