Mardel has announced the acquisition of Not of This World (NOTW), an industry leader in Christian lifestyle clothing.

With more than 30 years of retail experience, the 25-store Mardel chain will continue to carry on the brand excellence of NOTW and plans to further strengthen the brand across all channels of commerce. With its own distribution center, design team and in-house marketing department, Mardel expects to maintain the brand at a high level. 

Not of This World launched its new spring collection in March with many new styles of apparel that reflect the Christian lifestyle. Mardel also introduced a new website for Not of This World at notw.com. NOTW’s Facebook page is also very active with more than 416,000 other customers.

The new Not of This World brand will continue to be bold in spreading the gospel of Jesus Christ around the world through apparel, social media and its presence in the communities it serves.

NOTW was owned by Aurelio Barreto, who also owned the C28 retail stores. The stores have been closed for several years now but continue to operate online.

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