Firebrand Technologies, a worldwide provider of publishing systems and technologies, and NetGalley, which provides digital galleys to professional readers, have announced two events that will significantly strengthen their presence in new markets.

First, Firebrand is pleased to announce the appointment of Satvinder Virdi as Senior U.K. Relationship Manager, based in London, with responsibility for sales, projects and support of U.K. and European-based publishing clients. Virdi joins Firebrand from Random House, where he was a key member of the project management and technology operations team, responsible for the implementation and management of large-scale systems projects.

“There’s no doubt that Sat will contribute enormously and immediately to our projects in the U.K.,” says Doug Lessing, President of Firebrand Technologies. “Over the past several years, we’ve seen an increasing shift toward international technology coordination and expansion within publishing organizations, and we’re pleased to have a key resource based in the U.K. to support these efforts.”

NetGalley also announced an expansion into a new market with the beta launch of NetGalley France, in a joint venture with Feedbooks, a leading international ebook retailer. The site is expected to launch officially in Spring 2015 and the beta version is accessible at netgalley.fr.

“NetGalley’s been successfully operating in multiple English-language markets for some time,” says NetGalley President Susan Ruszala. “We’re so pleased to be working with Feedbooks, who is based in Paris but operates in many languages, to launch the service in French and to introduce NetGalley to a new community of professional readers.”

Over 225,000 influencers worldwide use the NetGalley service to read digital galleys and provide reviews of new books from 350 publishers in North America, the U.K. and Australia.

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