Send The Light Distribution (STL) rolled out a brand new design for its B2B site, stl-distribution.com, to better serve its customers. In 2014, STL received more than 6 million page views on its site but hopes with the new look and revision to many of its search features, traffic will grow even more.

“We’re very excited to bring these new and updated features to our website," said Mark Phillips, vice president of sales and marketing at STL. "We have listened to our customers' suggestions and input over the years and are pleased to have incorporated many of them to create a more user-friendly experience."

The biggest change STL has made to the site is the search function. Customers will notice that the search bar is no longer on the left side but has been moved to the top center of every page. The search engine also has been ungraded to better enhance searching on the site and also incorporates the Bible search. The result is a more seamless experience for customers, enabling them to quickly find what they need. Another feature many customers asked for is the ability for them to add products to the cart without having to leave the page they are on.

The overall design and look has changed along with a different background, color pallet and larger banners on the landing page giving it a fresher, more interactive look.

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