Christian Retailing

First annual Catholic Store Month to be held in July Print Email
Written by Christine D. Johnson   
Tuesday, 09 June 2015 11:48 AM America/New_York

Catholic-Store-Month-SquareCatholic publishers and other suppliers are firming up their special offers for the inaugural Catholic Store Month (catholicstoremonth.com), which begins July 1 and runs for the month of July.

“Ignatius Press recognizes the urgent need to help Catholic stores compete in the wider retail marketplace,” said Anthony Ryan, marketing director at Ignatius. “Physical retail stores are vital to the free exchange of Catholic ideas.”

Participating vendors are offering discounts up to 70 percent with some even offering special products free of charge. Along with Catholic Word and Ignatius Press, vendors include Word on Fire, Ave Maria Press, Chastity Project and many more.

"We did not know how many stores and suppliers would participate in this first effort," said Terese Dutscheck of Catholic Word Publisher Group, “We are very happy with the positive response we have gotten so far.”

Organizers plan a radio advertising campaign along with direct-to-consumer outreach to publicize the monthlong event.