Tyndale House Publishers has announced the creation of a new position—director of author development and strategic partnerships—aimed at developing new and creative ways to maximize author exposure and book sales for the long term, beyond the normal launch period and in addition to normal retail channels.

Andrea Martin has been tapped to fill this role. Martin has worked in various publishing roles, across all genres, during her nine years at Tyndale.

She spent four years in marketing as a manager and then director. She spent the last five years successfully promoting key titles as senior publicist. During her tenure, she has worked with multiple best-selling authors, including Karen Kingsbury, Jerry Jenkins, Jeremy Camp, Perry Noble and Chuck Swindoll.

“I am really excited to have Andrea on our team. She is one of the most creative people I know and will be a great asset to us in this role. I believe her creativity combined with her many years of marketing and PR experience in publishing make her the perfect fit for this newly created position,” said Ron Beers, senior vice president and publisher at Tyndale House Publishers. “I am confident she will make the most of this new role and that she will help our authors discover fresh and innovative ways to maximize the sale of their books.”

Martin will be working directly with key authors, their ministries and agents to develop customized and creative strategies to promote and sell their titles—frontlist and backlist across all genres. This position also allows Martin to cultivate partnerships and find unique non-traditional, one-off distribution opportunities that will result in greater exposure, distribution and profitability for the author’s works.

“I have always appreciated Tyndale’s corporate purpose, which is to minister to the spiritual needs of people, primarily through literature consistent with biblical principles,” Martin said. “I am excited to step into this new role and focus solely on helping our authors get their message out to as many people as possible.”

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