Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio has been promoted to vice president of marketing for gift books. In addition, AnnJanette Toth has been promoted to senior marketing director for children’s books and Tommy Nelson Kids.

Aulisio joined Thomas Nelson in October 2010 as director of marketing. He has led marketing campaigns for popular gift books, including the No. 1 best-seller Jesus Calling by Sarah Young, Every Day in His Presence by Charles Stanley, Hope for Each Day by Billy Graham, Savor by Shauna Niequist and 5 Minutes with Jesus by Sheila Walsh. As a result of his innovative marketing leadership, many titles have also earned from the Evangelical Christian Publishers Association (ECPA) platinum and gold awards for sales achievements of more than 1 million and 500,000 copies sold, respectively.

“Michael’s creativity, drive and forward thinking are immense assets for our authors and our brands,” said Laura Minchew, senior vice president and publisher of gift books, Tommy Nelson and new media at Thomas Nelson. “He is strategic and intentional, especially with the market research that he incorporates to target new audiences and to generate the best response for our marketing dollars.”

Toth has been leading Tommy Nelson’s marketing efforts for the past eight years, directing marketing efforts for popular children’s authors including Max Lucado, Sarah Young, Korie Robertson and Chrys Howard, Todd and Colton Burpo and Tim McGraw. She has created and implemented plans for best-selling brands such as Really Woolly, Precious Moments, God’s Little Princess, Hermie, the International Children’s Bible and Jesus Calling for Kids. During her tenure, books such as Heaven Is for Real for Kids and many others have appeared on best-seller lists, including ECPA, CBA, New York Times, USA Today and Wall Street Journal lists.

 “AnnJanette’s marketing experience and strategy have been instrumental in driving results for our children’s products,” said Minchew. “Over the past eight years, she has displayed an intense dedication to ensuring that our authors succeed and their books touch the lives and hearts of children. Her passion for our children’s products is undeniable.”

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