The Parable Group has partnered with InspireHub Inc. to reach churches and Christian nonprofits across the U.S. The two companies hope to help Christian groups engage their audiences more effectively via mobile apps.

Steve Potratz, CEO of The Parable Group, is pleased with the partnership.

“Churches know that embracing technology is something that can strengthen their engagement and communications with their members,” said Potratz. “Yet many have struggled to successfully keep up due in part to costs and lack of training. We are honored to connect churches and nonprofits with InspireHub’s affordable and effective app and training system to improve their relationships, enhance their discipleship and increase their fundraising,” 

The groups plan to introduce Christian organizations to InspireHub’s Mobile Engagement Platform, a simple system specifically designed for non-tech-savvy organizations. The system is based on human-behavior research and proven engagement best practices. The system attempts to make mobile apps easy to understand and to provide standards and best practices. Current users include Mandela Kids and the Special Olympics.

Donald Clark, CEO of InspireHub, felt that the partnership would be mutually beneficial.

“We are excited to be teaming with The Parable Group for marketing, consultation and lead-generation initiatives,” Clark said. “We’ve built a cutting-edge, 21st-century technology to facilitate a 2,000-year-old mission uniting over 2 billion people worldwide—and we’ve found like-minded innovators at The Parable Group.”

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