The Parable Group and Lucid Artist Management is celebrating a major collaboration milestone. Sales of Lucid's exclusive CDs through the Parable Group partner stores have all been No. 1 chart-topping records—collectively spending 200 weeks atop Parable's music best-sellers list.

Lucid has created a number of exclusive music releases in conjunction with The Parable Group, dating back to 2010. Past exclusive CD releases have featured artists such as Ginny Owens, Jaci Velasquez, Sandi Patty, Fernando Ortega, Cindy Morgan, Nic Gonzales (of Salvador), Geoff Moore, Montell Jordan and Melinda Doolittle. The best-selling Lucid album to date is Share the Wonder, an acoustic collection of Christmas favorites featuring piano, violin, guitar and hammered dulcimer.

Greg Lucid, president of Lucid Artist Management, commented on the milestone.

“I am a big believer in Christian retailers and support their efforts to equip their communities with Christ-centered products that encourage, uplift and educate,” Lucid said. “This has been a rewarding partnership, and I am humbled by the reach and impact of our music projects.”

Steve Potratz, president of The Parable Group, was pleased with the success.

“Lucid Artist Management has curated exclusive music for our retail partners with tremendous success,” Potratz said. “It shows that despite the uptick of digital downloads and popularity of streaming channels, physical CDs continue to be an important component of our customer’s Christian retail experience.”

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