The November issue of Christian Retailing highlights the Vacation Bible School (VBS) market and how retailers can serve churches most effectively.

Dr. Julie Horner, managing editor of learning resources with My Healthy Church, explains how to adopt a monthly checklist to ensure VBS sales success. Jody Brolsma asserts that VBS is still effective and shares the best ways for stores to serve churches ahead of their VBS outreach.

Prestige Pulpits contributes a different kind of church market feature with Steve Antunes discusses how to build trust and serve the special needs of the church supplies customer. In addition, freelancer Kathleen Samuelson explains how to create store events with lifetime value.

The magazine also offers industry news highlights and retail advice columns from HarperCollins Christian Publishing's Scott Etheridge, The Parable Group's Erik Ernstrom and Munce Group's Kirk Blank.

Click here to view the digital issue and here to receive notice that the new digital issue of Christian Retailing is available.

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