CR launches new 'Ask Lorraine' column |
Written by Taylor Berglund |
Monday, 23 November 2015 12:10 PM America/New_York |
Christian Retailing Update may be on a break for Thanksgiving, but readers can still spend the holiday with Christian Retailing. Available now, the December/January digital issue of Christian Retailing highlights how your store can reach out to niche groups, including Young Adult (YA) readers and Catholic shoppers. Linda Howard, acquisitions director for children and youth at Tyndale House Publishers, explains how to satisfy the voracious appetite of the YA reader, while Greg Erlandson, publisher of Our Sunday Visitor, equips retailers with seven tips for serving Catholics in the community. In addition, Merch-it! President Michelle Amster shows how properly merchandised displays can lead to increased sales, and freelancer Deborah Christensen highlights the completely reimagined, Scripture-based animated series, Superbook. Christian retailer Lorraine Valk begins her new retail-advice column, "Ask Lorraine," in this issue. The magazine also offers industry news highlights and columns from HarperCollins Christian Publishing’s Scott Etheridge, The Parable Group’s Erik Ernstrom, finance expert Chris Brown and Christian retailer Charlene Wiggs. Click here to view the digital issue and here to receive notice that the new digital issue of Christian Retailing is available. |