Standard Publishing Group LLC announced Wednesday a company name change to Christian Standard Media LLC. This announcement follows the company’s recent sale of its “Standard Lesson Commentary” series, Sunday school curriculum and other church resources to David C Cook.

The mission, "to provide true-to-the Bible resources that inspire, educate and motivate people to a growing relationship with Jesus Christ," has guided the company throughout its history and now infuses its drive to remain a trustworthy Christian ministry partner in a rapidly changing world.

Peter M. Esposito, CEO of Christian Standard Media, was pleased with the branding shift.

"We're so excited to be continuing our longstanding Bible-centered mission through Christian Standard Media," Esposito said.

According to Esposito, the company will re-energize its focus on flagship brands such as the magazines Christian Standard and The Lookout. Christian Standard Media will also continue to market and support its award-winning Vacation Bible School (VBS) programs. The 2016 VBS curriculum features a partnership with worship artist Yancy for her original VBS music written and produced exclusively for Deep Sea Discovery. The program also features Beth Guckenberger of Back2Back Ministries, who contributes real-life missions stories for the program's hallmark "Service with a Lasting Purpose" component.

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