AAP: Industry declines, but religious book sales improve |
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Written by Taylor Berglund |
Thursday, 28 January 2016 11:42 AM America/New_York |
The increase continues to be a good sign for Christian retailers, since overall year-to-date religious sales have lagged behind last year’s by 1.5 percent, with $390.1 million in revenue to date in 2015 compared to $395.9 million in 2014. The overall industry has done even worse, declining by 2.0 percent in year-to-date statistics. The religious press sales increase for September 2015 can be attributed to strong hardcover sales, which got a 7.8 percent boost. Religious e-books continued the slump that began in July, with sales that declined 19.8 percent in September 2015 relative to September 2014. Religious publishers' e-books have fared poorly for most of 2015 and declined even further this month, down 10.0 percent in year-to-date sales. As was the case the previous two months, the only religious category to see positive year-to-date growth is paperback sales, which has a 2.3 percent increase over 2014 sales. |