DEMDACO, the Leawood, Kansas-based wholesale gifts and home décor distributor, is transitioning to a focused, single-brand identity. DEMDACO’s products are now organized by categories that target consumer shopping and living experiences.

Under the inclusive DEMDACO brand, retailers and consumers can explore all DEMDACO products organized by categories: Gifts, Home & Entertaining, The Great Outdoors, Fashion & Jewelry, Baby & Kids, Bath & Body, Holidays, Seasons and Celebrations. DEMDACO also continues to honor its partnership with artist Susan Lordi, offering her hand-carved Willow Tree sculptures under Willow Tree's brand name.

This change from previous branding, such as Silvestri! by DEMDACO and Nat & Jules by DEMDACO transitioning to DEMDACO Holiday and DEMDACO Baby & Kids, allows for targeted product development categories and effective product searching, planning and purchasing. Retailers will be able to purchase DEMDACO products for their store in the manner by which consumers often shop—with a recipient or an occasion in mind.

In support of its single-brand identity, DEMDACO recently launched a redesigned, universal homepage on the company’s website. At demdaco.com, users can explore every segment of DEMDACO, from products organized by updated categorization to artisan bios to DEMDACO’s commitment to the community. Retailers can access all the same features and benefits available to them on the previous demdacoretailers.com site, including placing orders, managing accounts and accessing merchandising tools and resources. Additional benefits and helpful digital tools are planned for implementation in the near future.

Editor's Note: We made an error in our original story regarding Willow Tree and its relationship to DEMDACO. This story has been corrected since its original publication.

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