Martingale Music has partnered with FaithWorks, a division of Send The Light Inc., for exclusive distribution to the Christian retail market. The label's products were formerly distributed through a third-party arrangement with Word Distribution.

Independent sales and marketing consultant Jay Schield, president of Over the Line, orchestrated the deal. “I was thrilled to be able to bring these two entities together in a meaningful partnership,” Schield said. “This will be a success because FaithWorks understands the Christian retail marketplace dynamics and knows how to make them work to complement Martingale Music's nontraditional approach to marketing records.”

Martingale's offerings include inspirational releases such as Amazing Grace: Songs of the Reagan Memorial, Messianic Praise & Worship Collection and former Hee Haw star LuLu Roman's Orphan Girl.

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